Why Is a Culture of Care Important?
One of our core tenants at FirstLight Home Care is our Culture of Care, a commitment to provide the best possible care for every life we touch. This includes our clients, their families, franchise owners, employees, and the communities where we do business.
But why is a culture of care important? Because it goes into everything we do. As an award-winning non-medical home care franchise, our mission is multifaceted. We want to provide the very best service for our clients, enabling them to live happy and healthy in their homes. We also want to help entrepreneurs realize their dreams and grow amazingly prosperous businesses. And we want their employees to earn a good living doing something they love.
Our culture at FirstLight is focused on people. We believe that focusing on helping people will help exceed our visions and goals. And so far, we’ve been right.
As Adam Fridman wrote in an article for Inc., “But a culture of caring isn’t just about caring for your employees and having them care for customers. It’s about caring why you do what you do in the first place. It’s about answering questions like, ‘Why do you do what you do? What do you believe? How can you be most impactful?’”
Here are just a few ways the Culture of Care impacts our company’s prosperity.
Putting Seniors First
When we live our mission of helping seniors stay happily and healthily at home, we are doing our job right. This is fulfilling and worthy by itself, but it also builds trust with our clients and their families.
When our franchise owners thrive, we thrive. We support our franchisees every step of the way with training, marketing strategies, proven business processes and proprietary tools to help them grow and thrive.
Caring for Caregivers
Our caregivers are not contractors. They are valuable employees receiving fair wages, benefits and opportunities for advancement. We invest in our caregivers so they can deliver the best possible care to our clients every day.
If living out a Culture of Care sounds appealing to you, you might be an excellent candidate for a FirstLight Home Care franchise. We are always looking for individuals who are passionate about helping others and building a business that really matters. Contact FirstLight today for more information about business opportunities.