At FirstLight, we believe that quality training and support is the foundation for building a potentially profitable business. We’ve leveraged our 200 years of experience in franchising and 160 years in home care for seniors to develop a comprehensive training program to help guide new and existing franchisees every step of the way.



From a dedicated Launch Specialist providing support getting owners off to a strong start, to guidance regarding state licensure requirements, to on-site, face-to-face visits to assistance with recruiting, networking, business planning, marketing, and growth, FirstLight franchisees are given all the resources they need to reach their goals.


Through our relationships with FranFund and Live Oak Bank, we help connect new franchisees to financing options, all while ensuring that our leadership team stays available and involved through Grand Opening so that new owners can get off the ground smoothly. FirstLight is a low-cost business opportunity, with an “all in” investment of around $175,000. Furthermore, we offer new franchisees who are honorably discharged veterans of the U.S. military service a discount of 20% from the regular initial franchise fee of $49,500 in acknowledgement of and gratitude for their service.

Cash Flow

We understand the needs of our owners in managing cash flow, which is why our royalty structure is a low, consistent 5% of your revenues monthly and based on your revenues collected, NOT as revenues are billed. We also offer accounts receivable support to help navigate the waters of the third-party payer environment. We know this approach is just one more way to help you become more prosperous as a home care franchisee.


Whether you have experience in sales or are new to advertising a business, FirstLight franchisees have access to a wealth of marketing guidance resources so that you can get the word out about your franchise. We even have a national advertising fund for you to access. With the demand for non-medical, in-home care ever increasing, the opportunity to continuously grow your client base is both exciting for innovators and a necessary service for the community.


We’ll get you up and running with 10 defined
steps to follow at your own pace.

You’ll receive full ownership of your territory.

Collaborate with leading provider partners and
receive guidance every step of the way.


Launch Specialist

We believe that quality training and support is the foundation for building a strong home care franchise business. That’s why we defy industry norms by matching our franchise owners with a dedicated professional to guide them through the “pre-flight” process. Our Launch Specialist provides two on-site visits before doors officially open to answer any and all questions a new franchise owner has. Our Launch Specialists serve as subject matter experts and advocates for our owners, and truly embody the truism that a FirstLight Home Care franchisee goes into business for themselves, but not by themselves.

Flight School

Our comprehensive “pre-flight” program is designed to prepare and guide our franchise owners. New owners enjoy extensive and holistic education through:

A pre-training module: Within 48 hours after signing the franchise agreement, our owners hit the ground running with a detailed module entailing a minimum of 50 to 60 hours of focused work.

New owner training: New FirstLight Home Care franchisees are required to participate and complete our rigorous New Owner Training in Cincinnati, Ohio. This five-day training is fast-paced and quickly immerses new owners into the world of non-medical senior care and in-home care best practices, covers the FirstLight operating system, and provides hands-on learning of the FirstLight Home Care business model.

Post-training module: Weekly phone calls over the first 16 weeks of business transition our new owners from training to support and address questions and concerns along with best practices. Within the first 60 days of opening, new franchisees also receive two on-site visits from their Launch Specialist, an expert FirstLight field support leader.

Ongoing business support: We value caring for our franchisees just as much as they do their clients. FirstLight Home Care ensures continual support throughout the course of your journey as a franchise owner. This support includes on-site, face-to-face visits from our leadership team to your location to discuss everything from recruiting, networking and business planning to marketing and growth. Furthermore, as state licensure requirements for companion and personal care are changing rapidly in many states, we guide franchisees in meeting and exceeding state licensure requirements as they evolve through regular webinars and team update calls. Finally, FirstLight Home Care holds a series of national and regional meetings every year, which enable franchisees to share best practices and obtain pertinent home care franchise industry information. Regional meetings are one to two days in length, and national meetings are two to three days.

On-Going Support

We provide world-class service and support to our Franchise Owners, helping them to continually refine and grow their business. FirstLight’s Culture of Care centers the client-caregiver relationship around tenets such as quality of life, personal ambitions and respect for diversity—a unique differentiator in the in-home care space. Additionally, a comprehensive technology suite and dedicated support team streamline franchisee operations; relationships to national alliances keep franchisees on top of industry best practices; and a leadership team defined by 160-plus combined years in the home care franchise space tirelessly drives FirstLight forward.