One thing is for sure; social media is here to stay. There are an abundant amount of social media platforms to choose from in today’s social world, especially for businesses. Choosing the appropriate platforms for your business isn’t a random or biased decision. It requires analysis of your target audiences and potential audiences, forecasting for possible future markets, evaluating each social outlet in terms of tone, usage by target markets, metrics and analytics, and expectation of brand awareness and growth.
One of the first questions you need to ask, as a small business owner is, “What social outlets are my target audiences using the most?” Then, “is an appropriate platform for the brand?” Social media campaigns and projects take creativity and extra effort. Don’t sell your brand short by assuming a certain social outlet is too “out there;” you could be losing potential audiences. (This is why it’s important to analyze your current and potential audiences, and then compare analysis with audiences’ usage of various social media outlets).
Social media used to be viewed as unnecessary in some business owners’ eyes, however, today it’s known as a crucial element in the overall marketing process. It’s important to keep in mind that what you put into social media is what you get out of it. A diligent, focused effort with sound analytics, metrics and appropriate allotted budget will produce positive results over time. An inconsistent, half-hearted, and poorly budgeted effort will be wasteful of time, energy and money.
It’s also important to remember that social media doesn’t produce positive results over night. If you’re searching for a “quick fix,” or an instant large following, you’ve got the wrong idea on how to leverage social media in the best interest of your business. Positive results and true growth takes months to build. There’s a metaphor we like to use in terms of building a brand socially: Social media is like a new community your business just moved into. As a business owner, you need to build awareness in your community, get to know people and other businesses, (whether related to your business or not), gain loyalty and a following, be yourself, and keep your business well maintained and up-to-date. Think about it; you don’t just open up a business and suddenly gain a following with thousands of customers overnight. It takes time. As the saying goes, “Good things come to those who wait.” Social media helps to increase awareness, reaching more audiences than normal, as well as helps to leverage growth.
Social media is no longer an option for large or small businesses. It’s a crucial component in marketing management to keep the brand alive and refreshed. In some cases, social media has allowed smaller businesses to gain more loyalty and awareness than larger businesses in certain markets because they’ve learned to leverage their strengths and genuine assets to more niche markets than some larger businesses. This innovative, ever-changing tool allows businesses to rebrand and stay ahead of their market at the click of a mouse. Why not manage it for optimum long term growth?
You can find FirstLight Home Care on multiple social platforms! Follow us on Facebook, Twitter, LinkedIn, Google+ (Franchise link) and Pinterest. Follow us for industry updates and news, home healthcare tips and information, small business advice, franchising resources, and caregiver tips and resources.
We are always available to discuss potential service options for your loved one, or if you are interested in pursuing a career in the home healthcare franchising industry, we have several resources available to help further your decision. Sign up for a free franchising webinar to learn more about the franchising industry as a whole, as well as the home healthcare industry. You can also download our free Franchise Information Kit, or fill out a Quick Information form. Hear what our FirstLight Home Care franchise owners are saying about their ownership! Give us a call, (toll-free); we’re ready to answer any questions you may have! 1.866.985.5348.