We’re a family company.” Thousands of small businesses lay claim to this genuine characteristic, but what about an entire franchise system having many locations owned and operated by families? It’s not uncommon. However, at FirstLight Home Care having several of our franchise owners who co-own and operate their FirstLight Home Care franchise with their family members only helps us to re-enforce just what exactly the FirstLight Home Care brand is all about.
The homecare industry isn’t just a section of the healthcare umbrella. To us, it’s more personal than that. Caring for a loved one recovering from surgery or illness, or watching someone suffer from a debilitating disease is emotional, nerve-wracking, and one of life’s most stressful challenges. Many of our owners and senior management team have cared for a loved one facing the same challenges and obstacles. They have their own experiences, and they understand the needs of clients and their families, not only from a care standpoint, but from an emotional level as well. At FirstLight, we prosper because we truly do know and understand!
The FirstLight Home Care brand is founded and solidified with industry experience and personal experience through our promise or exceptional care. To us, this means a quality of care that goes above and beyond what’s expected. We’re a brand whose mission is to create a Culture of Care for others in need. It’s not a job; it’s kindness and compassion, everyday. Through our Culture of Care Promise, we ensure that the genuine health and well being of others is our top concern. It’s our vow to provide over-the-top quality care so that our clients can remain relaxed and comfortable in their environment, (whether it be in their own home or in another setting).
It’s easy to provide this type of quality care when our franchise owners and executives are or have been caregivers themselves. There’s somewhat of a quiet re-enforced belief in the brand and it’s value. When you have family owners and employees like we do, it creates a relaxing, easy-going, family-like atmosphere. And since most of our owners operate their FirstLight Home Care franchise with the passion and kindness from their own caregiving experiences, they are naturally more understanding of clients and their families, and of course, treat our clients and their families as if they were their own family members.
We call ourselves “the FirstLight Family” because cumulatively, from corporate, to owners, to caregivers, to our clients and their families, we are one. To us, we redefine the characteristics of a family because we believe that in order to be prosperous, you must be kind to one another. Compassion is never a weakness, but one of our greatest strengths. We are incredibly proud of our FirstLight Family, and we hope to continue to grow as a family in the future.
Have you had an experience with the home care industry and wish to make a difference in others’ lives? We ask you to consider owning a FirstLight Home Care franchise in an industry that is booming and will continue to grow with high demand for decades. Join our winning team; hear what our franchise owners are saying about owning their FirstLight franchise. Download a Franchise Information Kit for additional information, and sign up for our free, informational webinar. You can also reach us by phone by calling toll free: 1.866.985.5348. Start making a difference in others’ lives, and make a difference in your own life too. Begin your franchise ownership journey today!