FirstLight Franchise Blog

What Is Our Franchising Philosophy?

At FirstLight Home Care, our approach to franchising and our culture of care philosophy makes us unique in the Senior Care franchise sector.

Our business approach is simple. Recruit the best franchise owners in the market and support them with unprecedented tools and systems.  Our franchise model is built upon and will only thrive as a result of the growth of our franchise owners.  With no corporate locations and no unusual vendor relationships, the only way FirstLight makes money is through our royalty stream (percentage of gross sales of the franchisees).  As such, the entire corporate team is focused on helping our franchise owners grow top line revenues and maximize earnings from the business.

With our model and our cultural foundation, we will continue to build an exceptional company and become the leader in the non-medical service industry.

At the consumer level, our singular goal is Service Excellence.  Our unique approach to recruitment and retention of caregivers, our proprietary technology platform, our Culture of Care foundation and our key preferred partner relationships allow our franchisees to set the standard of excellence in the sector.

Entrepreneur Magazine and Franchise Business Review honored FirstLight with prestigious awards in 2012.  We look forward to an even more exciting 2013!