FirstLight Franchise Blog

Our Culture of Care Touches Every Aspect of Our Non-Medical Home Care Franchise — And Makes All the Difference!

Home care. They’re just two simple little words, but they sure can mean a lot to us, can’t they? That last word, in particular, is an important one because when you take care and show care, it can make a real difference in our lives and in the lives of others. The FirstLight non-medical home care franchise was founded on the principle of showing the most care to the people who matter the most — our seniors, franchisees, and staff. We call this philosophy our “Culture of Care,” and it informs every aspect of the FirstLight brand and opportunity.

We Care for Seniors and Their Families

We consider it a privilege to be there for seniors, and, by extension their families, in significant ways, allowing our older population the dignity and self-sufficiency to live where they want to — at home. We’re the only non-medical home care franchise that monitors client satisfaction on a quarterly basis, which means in an industry where customer satisfaction is generally low, FirstLight clients are consistently happy with our providers and our services, which include:

  • Companionship
  • Light housekeeping
  • Personal hygiene
  • Errands and reminders
  • Transportation
  • And more

We pride ourselves in delivering customized care to seniors who require non-medical attention, and our providers often become like members of the family, always making sure to deliver care in a respectful and compassionate manner.

We Care for Our Franchise Partners

Our non-medical home care franchise opportunity can be taken advantage of by a wide range of people from all walks of life and backgrounds. You don’t need experience in the home care industry to do so because we make sure to provide our franchisees with complete training and ongoing support. From access to a dedicated Launch Specialist to licensing guidance, assistance with recruiting, networking, business planning and growth, and more, our franchisees enjoy the benefits of all the resources they need to reach their goals and serve their communities. FirstLight franchisees also have access to a well-developed cache of marketing resources that make it easy for them to get the word out about their business.

We make sure to be there for our franchisees every step of the way, not only because we think they deserve it, but because the trusted name and reputation of the FirstLight brand depend on it.

We Care for Our Caregivers

In an industry that sees a 30-35% employee retention rate, many of our FirstLight caregivers stay with us longer than they would with any other opportunity. We enjoy a retention rate of 85%, and we achieve this remarkable number through rigorous hiring and training and caregiver matching, personal development opportunities, clear communication, convenient technology, and by acknowledging a job well done. When caregivers stay with their companies longer, companies don’t have to spend valuable time and energy trying to replace and train them; and clients don’t have the added stress of getting used to a new caregiver. Our employees are at the heart of the FirstLight brand, and we never forget that.

We care about making our seniors, franchisees, and staff feel good about being part of our non-medical home care franchise opportunity. If you’d like to find out more, get in touch today!