State of the Industry: Homecare Is Local

This article in HomeCare Mag ran on January 3rd, 2018.

Seth Sternberg places high emphasis on homecare as local. The co-founder and CEO of “Care Pro” wrangler Honor gets the satisfaction of scaling Honor’s brand operations across four markets (currently San Francisco, Los Angeles, Dallas-Fort Worth and Albuquerque).

Sternberg brings together a triangle of investment, technology and non-medical homecare, while developing ties with skilled and post-acute providers and coming up with new business models to better connect Honor with both consumers (directly) and businesses (as a nonmedical care outsourcing partner, for example).

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