FirstLight Franchise Blog

Single Territory vs. Multi-Territory –What’s Better For You?

When investing in a franchise, one of the most important aspects to consider is Your long term strategy.  Questions to consider may include:  How long do you want to work in the business?  Do you have children that might take over the business one day?  How much income are you trying to replace now and over time?  Will both you and your spouse be working in the business full time?  At FirstLight, we work with you to develop a strategy that will fit your particular situation.  Through our Area Development Program, senior care franchisees can secure multiple territories with reduced franchise fees, and 12-15 month deferred openings between locations.

To aid in your strategic plan, FirstLight Home Care evaluates and creates territories in a unique way. We use a proprietary demographic software that breaks down territory potential and market analysis by three components:

  1. Total population
  2. Senior population
  3. Average Household Income

We are the only concept in senior care that requires all three filters meet minimum requirements, thereby granting the franchisee a well-researched and opportunistic territory.

At FirstLight Home Care, approximately 30% of our owners have purchased multiple-territories, to meet their long-range goals and objectives. 

Effectively managing multiple locations is not right for everyone.  At FirstLight, we’ll help you determine the best strategy for you and your family.  We’ll discuss your long-term goals in owning a home care franchise, your family involvement, your financial resources and plan in developing more than one location, and more. For FirstLight, it’s not about selling as many senior care franchise territories as possible; it’s about our owners finding personal satifaction in a business they are passionate about, with their best interest in mind.

For more information on becoming a FirstLight Home Care franchise owner, please visit our Franchise Opportunities page and download our Franchise Information Kit. We’re always here to answer any questions and are always looking for new owners!