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How to Create B2B Relationships

The first step in creating business-to-business relationships is to determine what businesses would be  complementary to your own. Usually these would be businesses that share a certain customer demographic that enable both of you to benefit from the relationship. Once the businesses have been identified, it’s important to determine how you can help them – do you have other relationships that they would benefit from?  Would your clients or customers be able to utilize their services?  How can you make their life easier or increase their business level?  When you first begin your dialogue with them, you must focus on…

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Why (Online) Networking is so Important

Business owners, franchisors and franchisees face the constant challenge of finding the most efficient ways to market their products and services, contracting new customers, and maintaining their current customer base. Targeting the right customers is imperative, as is anticipating the needs of those customers. Once your target market is identified, you can reach them through many forms of traditional advertising, but for today’s businesses to succeed, social networking sites must be leveraged. By creating a profile on social networking sites such as LinkedIn , Twitter and Facebook , business owners can gain new customers and build relationships with existing customers. Businesses on social…

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FirstLight Home Care Business Now Available in Pittsburgh

Progressive non-medical home care business opens territories FirstLight Home Care (firstlighthomecare.com), a new standard in non-medical in-home care, is now accepting inquiries from prospective owners in the greater Pittsburgh, Pa., area. FirstLight Home Care currently has 23 locations in 13 states, after only 18 months of franchising. Senior care is one of the fastest growing industries in the United States. With more than 65 million Americans over 65 by the end of the year and another 8,000 people joining them everyday, the population of Americans who may want or need in-home care services is growing. Additionally, the home health care segment is one of…

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Three Tips When Considering Health Care Franchise Opportunities

Franchise opportunities are growing.  While fast food and quick service restaurants dominate the franchise arena, ‘Health and Wellness’ is the second fastest growing sector. There are weight loss centers, supplement retail stores and home health/senior home care businesses with Franchisors such as FirstLight Home Care .  This means the opportunities for business ownership are growing, especially for those that want to get into the booming healthcare industry. Whether you have just considered the idea of franchise ownership, or are beginning the process of investigating franchise systems, I would like to offer some advice to help you make the right choice when selecting a…

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Top Five Reasons to Franchise

Why opening a franchise is smarter than starting your own small business Starting your own business can be tough in any business climate. Especially in these economic times, it can be hard to find the time and energy to create a new start-up. That is why opening a franchise can be a smarter investment. With franchising, you own your own business, but you also benefit from structure and support from a corporate office.  Below are some of the top reasons why franchising is a great option for those seeking their own business venture. Reason 1: Less Risky Opening a franchise is a…

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Ten Keys to Small Business Growth

In these trying times, starting a new business can seem like a dream, however if you are smart and willing to take a risk, it can provide a strong potential for both prosperity and personal satisfaction. I have been involved with a range of organizations, small to medium to Fortune 500 businesses in my career, and have learned a lot from these experiences. During my years in business, I have learned that growth can be achieved if you take the time to devote yourself fully to your new business. Below is a list of my top ten factors that can…

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