Request Information
or call (866) 985-5348
Call today: (866) 985-5348
How Does Selling a Service Differ from Selling a Product?

There are many types of businesses in many ever-emerging industries in the world today. However, every business shares one characteristic—they either specialize in selling a product or a service. As CEO of FirstLight Home Care I have come across many service professionals who market and deliver their services the same way they would if they were selling a product. Below are a few key points to remember about selling services and the ways they differ from selling products. Selling a service is selling a promise. When selling a service you are selling an intangible idea. Long gone are the days…

Read More

How to Become A Leader

Advice on Leadership from FirstLight CEO Jeff Bevis Leaders are all around us. We vote for leaders, we employ and are employed by leaders, and for those with the ability to identify opportunities and act upon them, we become leaders. With more than 24 years in the franchising business, one of the most common questions I am asked is, “How can I become a great leader?” “A leader is like a shepherd. He stays behind the flock, letting the most nimble go out ahead, whereupon the others follow, not realizing that all along they are being directed from behind.” —…

Read More

Franchising in the Third World

How Some New Entrepreneurs are Changing the Face of Health Care in Rural Kenya The entrepreneurial spirit can truly save lives and have a major impact to help improve quality of life all around the world. In particular, healthcare franchising in Kenya and other developing nations is already making a major difference in providing services and care previously not available to the general population. New franchising concepts and expanding services truly enable us to change people’s lives all around the world. This is due to a variety of reasons, but, it also reminds me of the core differences and challenges a prosperous franchise system…

Read More

Social Media and Web-Based Communications are Getting More Useful for Caregivers

Social networking sites have been increasingly adopted by professional health care providers and family caregivers. Today, caregivers can share experiences and care knowledge with one another, communicate with families, learn more about medical research and treatments or plan their schedules online. According to survey from Walker Marketing, Inc., most family caregivers involved with home care services are inclined to dialogue with other caregivers in an online forum or social networking site. In fact, 91 percent of family caregivers would be likely to conduct research after receiving a provider referral by a professional source; while 78 percent would rely on a physician…

Read More

How to Create B2B Relationships

The first step in creating business-to-business relationships is to determine what businesses would be  complementary to your own. Usually these would be businesses that share a certain customer demographic that enable both of you to benefit from the relationship. Once the businesses have been identified, it’s important to determine how you can help them – do you have other relationships that they would benefit from?  Would your clients or customers be able to utilize their services?  How can you make their life easier or increase their business level?  When you first begin your dialogue with them, you must focus on…

Read More

Why (Online) Networking is so Important

Business owners, franchisors and franchisees face the constant challenge of finding the most efficient ways to market their products and services, contracting new customers, and maintaining their current customer base. Targeting the right customers is imperative, as is anticipating the needs of those customers. Once your target market is identified, you can reach them through many forms of traditional advertising, but for today’s businesses to succeed, social networking sites must be leveraged. By creating a profile on social networking sites such as LinkedIn , Twitter and Facebook , business owners can gain new customers and build relationships with existing customers. Businesses on social…

Read More