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Why Go it Alone?

The advantages of joining an established home care franchise system Non-medical home care is a noble profession. All across the country, entrepreneurs are working hard to serve the nation’s growing elderly population, allowing them to peacefully age in place at home. The aging population of the United States brings great demand for home care services, so business opportunities in the field continue to grow; however, it can be hard work, and even after years of struggle, it isn’t always easy to reach enough name recognition and market penetration to keep the business sustainable for the long-run. Advantages of Franchise Conversions…

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As Americans Age, Business Opportunities to Serve Them Grow

The population of the U.S. is growing older. By 2020, an estimated 56 million Americans will be 65 years old or older . That is expected to grow to almost 84 million in 2050. The $70 billion question is how will we care for them all? Aging in Place Most seniors would prefer to live out the rest of their lives in their own homes. According to AARP research, 90 percent of seniors want to stay in their homes as long as possible, but how can they do so safely? Adult children are finding themselves squeezed by increasing demands to care aging parents and loved ones. Community resources are being stretched…

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Franchising is a perfect fit for military veterans and their spouses

FirstLight offers incentives and support for continued service Most veterans were born to serve. Owning a FirstLight Home Care franchise is a great opportunity for veterans to continue serving their communities once their military careers are complete. The increasing number of seniors in the U.S. is driving demand for FirstLight Home Care services. The need for home care is crucial. Isolated seniors suffer from loneliness, depression and mounting health problems. We can address those problems, and we want the help of dedicated military veterans still intent on service. We even offer money-saving incentives to veterans who open and operate our…

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Doing the Right Thing!

For several decades, home care “companions” have provided care to elderly individuals. The employers of these workers (whether privately employed by the family or employed by a third-party Home Care Agency) were not required to pay overtime (nor minimum wage in some states). This has been known as the “Companion Care Exemption” because these workers were exempt from federal wage and hour law as defined by the Fair Labor Standards Act (FLSA). The effect of this exemption has been to keep wages low, thereby making overall care costs more affordable. However, worker advocacy groups have argued that many senior care…

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FRANCHISE OWNERS…THE FRONT LINES!

Millions of Americans have chosen to invest in their own business, many of them, via a franchise.  While certainly a little bias, I’m certain these are the smart ones!  According to many business sources, franchising growth rates far outpace non-franchise growth rates. The brand, marketing, systems, operational procedures, technology and support make franchising a wise choice for business ownership. There is much to consider when researching the “right” franchise to invest in:  cost of entry, product or service, territory, management team, franchise disclosure document, competition, governmental factors, etc. Once all of those are considered, then the fun part starts; speaking…

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