Smart franchisors should continually strive to provide the tools, guidance, and strategic direction to allow all of their franchisees’ to grow their businesses as long as they are in the franchise system.
- Whatever it takes. The best franchisors are those willing to continually work side-by-side with their owners 100% of the time, all the time, is a franchisor who’s willing to and does whatever it takes (sometimes even outside the scope of the franchise agreement) to ensure their owners are growing as franchisees. At FirstLight Home Care, for example, we have developed FirstPath, a tool to help our franchise owners effectively scale and grow their businesses.
- Field Support. Franchisors will have field support personnel distributed in a strategic manner across all territories so there is in-person support for their owners. Unfortunately, many franchisors adopt an attitude of “if you need us, call or email us, or we’ll just see you at our annual conference.”
- Evolve. Support that evolves is important especially in fast-paced, changing industries; like in-home care. It allows franchise owners to feel comfortable with change and their confidence as an owner within the industry.
- Continual Owner Feedback. Franchisors should be surveying their franchisees on a frequent basis to ensure that the management team is always improving and staying up-to-date, and exceeding the expectations of their owners. It also allows owners to know their voices are being heard and understood, and their ideas are taken in to consideration and implemented. At FirstLight we use an independent third party, Franchise Business Review, annually to gain valuable feedback from our franchise owners. We are proud to have achieved an unprecedented Top 25 ranking (out of over 600 franchise concepts) for each of our first two years, 2012 and 2013!
Ensuring franchising growth is no easy task for franchisors, but with the right methods, personnel, and systems in place, franchisee growth and prosperity are possible
If you or someone you know is interested in becoming a FirstLight Home Care owner with us, please give us a call: 1.866.985.5348, visit our Franchise Information site and download a Franchise Information Kit. You can also see what other FirstLight owners have to say about being a FirstLight franchisee, working with the FirstLight Home Care team and what it’s like being an owner by visiting our Franchisee Experience page. Contact us today and join the FirstLight family!